Studio Photography, Product Assignment
Define
Proposal
The client
or company I am representing is Chanel.
The product
is “COCO Mademoiselle” by CHANEL PARIS, and it is Eau de parfum intense.
The target
audience is women but could be purchased by anyone as a gift for a woman. I
would expect to see this advertisement on billboards and magazines and online
shop windows, and bus stops. The lighting I will use to create a professional
product shot will be a two-light set up with a key light at f16 and a fill
light at f11 with soft boxes over them. I will use a grey Perspex glass under
the perfume. I will not need props as I am going for a classy minimal look,
with a crisp white logo, and the perfume name.
Develop
Lighting
set up’s
Lighting set up’s that I have tried has been a two-light set up and a three-light set up, I used a light tent and different gels to create different looks. I used reflectors and different Perspex glass to create a mirror effect. On the foundation product I used a white glass to have a mirror effect, and I moved the back light away and left the product at the horizon line. On the Baileys product I used a blue and red gel on either side of the light it creates a very cool background effect.
Unsuccessful
attempts that occurred for me while doing this product shot was being able to
see the flash and light in some of the images in the sunglasses.
Set ups I tried for product shooting was in a light tent with a soft box over the flash with all different gels, fabrics, Perspex, and reflectors.
The
evolution of the process
For my
product assignment brief I had to create a Creative Advertisement Professional Photography
is integral to advertising. Good ads attract clientele and builds trust and
familiarity with the target audience. Great ads can make a company more profitable
and enable it to out manoeuvre its competitors.
I started with researching other photographer’s product shot work, I seen several types of advertisement product shots, so I had a look of what I liked and tried to recreate them to see how the photographers took them what kind of lighting setups they have used and other effects they add to images.
I started
with researching other photographers product shot work, to have a look of
different types of products and to get inspiration from their work, I seen some
colourful and simple product shots what I liked and so I tried to recreate them
to see how the photographers photographed them what kind of lighting setups
they have used and other effects they add to images. I really liked the work
from the photographer Mario Testino who shot the Coco Chanel Mademoiselle perfume.
As part of
the assignment, I had to bring in products for the labs seven, lab eight, and
lab nine. I brought in products that I wanted to photograph to get an idea of
what way it would turn out for my assignment. I brought in a range of different
items such as a zippo lighter, Versace Sunglasses, Coco Chanel perfume, Chanel
foundation, Bailey’s bottle, and various products like creams to see what the
best way will be to shoot my product shot.
I tried
different ideas by shooting with a light tent, different Perspex glass and
different colour paper and gels, soft box with assorted colour fabric, changing
around the lighting set ups.
I tried to
take shots of the perfume and I did not like the paper background that I used
to take the photo, so I re-took the images with a different set up for my
assignment. I used a White product shot table with a sweep I the back for no
harsh line, I used grey Perspex glass under the perfume and laid the perfume
down on its back to create bubble effects in the liquid.
All tests of Postproduction work
Edited Version Unedited Version
Description
and evaluation of project
Reflection
I wanted to
try out a couple of products for my assignment. It was hard to pick what to do
for my final product shot. I was planning to use Sunglasses and having a person
model them, then I changed my mind because the model was unavailable, so I re-took
shots of the first product that I shot which was perfume for my final
assignment.
Research
The last few
labs 7,8,9 we researched products shot advertisements and we brought in
products that we wanted to photograph to get an idea of what way I will be the
best way to shoot my product shot.
Success/failures
The success
in my product shots was that I learned many different ways to shoot products
for all different effects, some test shots came out excellent quality, showing
no flash in sunglasses, and getting the correct colour of the perfume inside
the bottle, showing the correct colour of the metal without reflections.
The failures
in my product shots must be being able to see the bulb in the sunglass’s
product shot and not being able to get a perfect clear crisp background.
I wanted to
try out a couple of products for my assignment. It was hard to pick what to do
for my final product shot. I was planning to use Sunglasses and having a person
model them, then I changed my mind because the model was unavailable, so I re-took
shots of the first product that I shot which was perfume for my final
assignment.
References
beautynews.uk. (n.d.).
Retrieved from beautynews.uk: https://beautynews.uk/2021/05/keira-knightley-charms-in-chanel-coco-mademoiselle-campaign-insite-ooh-media-platform/
Chanel. (n.d.).
Retrieved from www.chanel.com:
https://www.chanel.com/us/makeup/find-your-foundation/
fashiongonerogue. (n.d.).
Retrieved from www.fashiongonerogue.com:
https://www.fashiongonerogue.com/versace-eyewear-winter-2020-campaign/
Mario Testino. (n.d.).
Retrieved from https://www.mariotestino.com/
vexinthecity. (n.d.).
Retrieved from www.vexinthecity.com: https://www.vexinthecity.com/omigod-chanel-perfection-lumiere-darker-foundation-shades-available/
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